Electronic Press Kit · 2026
GERONIMO
SIMS
The male pop voice Latin music is waiting for.
Who He Is
Born in Tarija, Bolivia, Geronimo Sims began writing songs at age 5. At 16, he signed with Sony Music Argentina — the first Bolivian of his generation to do so — having already built an audience of over 2 million followers entirely on his own.
In 2025, he represented Bolivia at the Festival de Viña del Mar, becoming the first Bolivian in history to compete in the International Competition. He scored the highest mark of his night (5.8/7), sharing the bill with Morat and Sebastián Yatra, and missed the final by one tenth of a point.
After three years with Sony, he chose to leave independently to pursue his artistic vision without compromise. He is now free of all prior contracts, with a debut album RARO — a clear artistic statement, entirely on his own terms.
The Sound
Clean, melodic pop with emotional depth. Geronimo occupies a lane that is genuinely underserved in Latin music right now: the male artist who connects through vulnerability and melody rather than genre trends or controversy.
Reference points: Conan Gray, Lasso, Morat, Post Malone, Olivia Rodrigo — emotionally direct songwriting, clean production with edge, and an organic fan loyalty that builds before any major push.
All songs written by Geronimo himself. His debut album RARO spans feel-good up-tempo pop and emotionally heavy ballads — deliberately paired to show full range from the first release.
Career Highlights
- Signed to Sony Music Argentina at 16 — first Bolivian of his generation
- 11 official singles released, all self-written
- First Bolivian ever in Viña del Mar International Competition (2025)
- Highest score of his night at Viña del Mar: 5.8 / 7 — shared bill with Marc Anthony, Carlos Vives, Duki, Carin León and more
- Shared stage with Manuel Turizo, Carlos Baute, María Becerra, Ela Taubert, Miranda and Eladio Carrión (Bolivia tours 2023–2025)
- 2M+ followers built organically before any label involvement
- Verified Instagram · +140K followers
- Active fan clubs in Bolivia, Argentina, Chile and beyond
- National 9-department Bolivia tour (2025)
- Independent since 2025 · Debut album RARO in final production
Lead Single
"Fantasmas"
Sonic ref: Manchild — Sabrina Carpenter · Viral hook: 0:37
80s-tinged pop — catchy, danceable, and built to be sung at the top of your lungs. Speaks straight to the young audience, and it's the doorway into the world of RARO.
Second Single
"Deja Vu"
Modern synth-pop with a nostalgic groove — the feeling of driving through a neon-lit city at night, processing what's already gone. An emotional déjà vu you can't shake.
The Project
RARO — Debut Album
8 tracks in final production, all self-written. Preceded by two singles — Fantasmas and Deja Vu — launching ahead of the full release. A clear artistic statement, entirely on his own terms.
Live Momentum
Active fan clubs across Bolivia, Argentina, Chile and beyond — all built before any label involvement. Geronimo's model: live showcases, organic content, and structured fan engagement across multiple cities. Proven and scalable.
School Tour
Following his first album, Geronimo tours the country's largest public schools in November, ahead of the close of Bolivia's school year. The tour hits 7 of the country's 9 departments, projected to reach over 30,000 students in person and generate massive organic content across social media, driven by Gero and his own audience. Fully financed by Bolivian sponsors.